Getting noticed by potential clients and customers is essential in today’s business market. And we all know that there are different ways that people are likely to notice you. Sure, you could hang out in a plaid leisure suit and try to get passing folks to stop rolling their eyes long enough to hear your pitch. Or you could don a custom tailored Armani suit and have people stop and inquire about how you might assist them.
New businesses and even established companies have to vie for customer’s attention. One of the most effective ways to get recognized it is to have a memorable, timeless, consistent, and recognizable company identity. Your reputation for quality business is a part of that, as are referrals from existing clients. However, when it comes to attracting new business, in this day and age, you want to have a public image that is clear and effective.
Starting up a new business is an expensive endeavor, and often areas like logo design fall into the “we’ll do something temporary now and fix it later when we have some cash flow” category. But this is one of those areas where you can’t afford to skimp. First impressions are everything, and your logo is going to be the first thing most people see. And, you want to make sure that first impression is a good one!
Even if you have only a moderate budget, you don’t have to settle for an unprofessional, unimaginative logo. With few exceptions, you are going to need a website as well, even if it is just a single page with information about what you do and how to find you. Building in logo design as a part of your website design can be a great way to have your cake and eat it too.
Most professional web design companies, like Digital Peabody, have quality graphic artists on staff. When you are interviewing web design companies (read this informative article on how to hire a web design firm) talk to them about the idea of branding. Let them know that you are looking to create a cohesive marketing and communication plan, and ask if they have the resources to do that for you. Ask that when they create the bid for your site that they include the cost of designing a logo.
The average price of a professionally designed basic website is around $4,000. If you were to hire a graphic artist to create a logo along with a corporate identity package you are likely to pay around $2,000. Chances are your web design company will underbid that when it is included in the cost of a larger project. It is likely that you can have a custom logo designed for only $1,000, half of what you would pay elsewhere. That’s a great deal considering how important your company’s branding is to your success.
Contact Digital Peabody today to discuss how we can help you create the perfect public image.